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Jieldé 75 Years: The Titane Finish – A Tribute to Industrial Origins
Jieldé 75 Years: The Titane Finish – A Tribute to Industrial Origins
A Jubilee Edition Rooted in History
To celebrate its 75th anniversary, French lighting house Jieldé unveils a new finish: Titane.
A symbolic creation that pays tribute to the very first lamps imagined by Jean-Louis Domecq in the workshops of the 1950s.
More than a new color, Titane is a return to the brand’s origins.
The Beginning: A Lamp Designed for Workshops
The Beginning: A Lamp Designed for Workshops
In 1950, Jean-Louis Domecq designed a purely functional lamp: robust, fully adjustable and capable of rotating 360°, with no visible wiring in its articulated joints.
The first Jieldé lamps were created for mechanical workshops and industrial environments.
Their original finishes reflected that technical universe:
Machine Grey
Vespa Green
Practical, industrial tones — long before the lamp became a design icon.
1973: The Decorative Turning Point
1973: The Decorative Turning Point
It was not until 1973 that the brand experienced a major shift.
Habitat requested the Standard lamp in two new finishes: matte black and gloss white. A small revolution for Jieldé, which until then had only produced lamps in Machine Grey or Vespa Green.
This marked the brand’s official entry into the world of interior decoration and design.
The Idea of Color: A Strategic Evolution
The Idea of Color: A Strategic Evolution
The story of color at Jieldé continued to evolve.
At a pivotal moment for the company, Marie-Françoise Domecq placed her trust in Philippe Bélier to help reposition the brand. With a strong sensitivity to the world of decoration, he quickly understood that Jieldé’s future could no longer rely solely on industrial markets.
Facing a slowing industrial sector, he made a bold decision: to introduce a wide palette of finishes in order to reach the decorative lighting market.
A decisive strategic move.
Jieldé, once purely technical, became a design reference.
Color became a language — an expression of personality within a space.
75 Years Later: The Birth of Titane
75 Years Later: The Birth of Titane
The new Titane finish naturally fits into this story.
It is not a trend color, nor a purely decorative effect.
It reconnects with the raw materiality of the original workshop lamps, reinterpreted with contemporary elegance.
Its satin metallic appearance evokes:
industrial steel
workshop machinery
French engineering heritage
It enhances the iconic elements of the lamp:
the pressed steel shade
the spherical joints
the tubular arms
the riveted serial-number plate
Titane bridges three eras:
1950 – the workshop
1973 – decoration
2025 – the 75th anniversary
A Finish That Elevates Iconic Models
A Finish That Elevates Iconic Models
The Titane finish gives a distinctive presence to Jieldé’s most emblematic collections:
Loft
Signal
Dante
Augustin
It reinforces their technical identity while preserving modern refinement.
Neither overly glossy nor fully matte, Titane subtly reflects light depending on the environment:
in minimalist interiors
in industrial loft spaces
in architectural offices
in contemporary homes
Jieldé: 75 Years of French Craftsmanship
Jieldé: 75 Years of French Craftsmanship
Since 1950, every Jieldé lamp has been:
manufactured in France
assembled by hand
individually numbered
designed for durability
The Titane finish does not alter this quality.
It enhances it.
Choosing a Jieldé lamp in Titane means owning a piece of industrial heritage transformed into timeless design.
With Titane, Jieldé does more than celebrate an anniversary.
The brand honors its origins, its evolution and its ability to reinvent itself without losing its identity.
A finish that tells 75 years of innovation.
Timeless design.
Industrial heritage reimagined for today.
Read more about the Jieldé brand
Read more about the Jieldé brand
To explore the world of Jieldé in greater depth, discover our dedicated articles on the brand’s history, its iconic finishes, its emblematic collections such as Loft and Signal, and its French industrial craftsmanship. These guides will help you better understand the heritage, manufacturing process and unique features of Jieldé lamps.
Discover the story of the "Vespa Green", an iconic shade introduced by Jieldé in the 1950s. Inspired by the Vespa scooter, this color has become a symbol of industrial design.. Read More ›
Discover the story of the "Vespa Green", an iconic shade introduced by Jieldé in the 1950s. Inspired by the Vespa scooter, this color has become a symbol of industrial design.. Read More ›
Discover the iconic Jieldé lighting, a symbol of French industrial design. 100% handcrafted in France, timeless designs, and unmatched durability. Explore our customizable collections to elevate your spaces. Read More ›
Discover the iconic Jieldé lighting, a symbol of French industrial design. 100% handcrafted in France, timeless designs, and unmatched durability. Explore our customizable collections to elevate your spaces. Read More ›
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